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Showing posts from June, 2012

marketing through marketing and non-marketing materials for small and medium organizations

The problem I faced, I'm going to tell it by 3 short paragraphs, background, problem and solution. One month ago I was doing web app for developers. While I was developing that tool, I was thinking how to market this app to get more traffic and ways to monetise this app. In my mind I developed a business model and strategy to market the service (the web app). But in my mind, I was thinking about the budget that I can allocate to the marketing, the potential users, revenue that I can get, the risk involved in what if goes for a failure, the ways that I can recover???, etc. Hmm, Simply, the thing is that I'm doing is finding ways to get more users, to my product/service. And the problem is to get the presence in front of developers in order to get to know my app and use for their development. In current scenario, all the people got used to search  the information on Google, Bing, Ask, etc. So, I have to get onto the listing on those as well. And I have to use some direct and